Growth-driven PPC Agency in London

Audience Research & Targeting
We begin with in-depth research to define your ideal customer profile. By analysing intent signals, demographics, and keyword behaviour, we ensure your ads are served to the right people, those most likely to take action.

Ad Copywriting That Converts
We craft compelling, keyword-optimised ad copy that grabs attention and drives high-quality clicks. Every headline and description is written with your audience and objectives in mind.

Campaign Setup & Launch
We structure and launch your campaigns across platforms like Google Ads and Microsoft Ads, aligning ad groups, keywords, and budgets with your specific goals for maximum efficiency from day one.

Ongoing Campaign Management & Optimisation
From adjusting bids to refining keyword targeting and testing new ad variations, we continuously monitor and optimise your campaigns to improve performance, reduce cost per acquisition, and increase ROAS.

Conversion Rate Optimisation (CRO)
We go beyond the click—optimising landing pages, user journeys, and calls-to-action to ensure more visitors turn into paying customers or leads.

Regular Google Ads Audits
We conduct routine audits of your Google Ads account to identify inefficiencies, errors, or missed opportunities. This includes checking for keyword overlap or cannibalisation between PPC and organic search, so you’re not bidding unnecessarily on traffic you already rank for.

Budget Efficiency & Smart Spend Allocation
We make sure every penny of your ad budget is working hard. By reallocating spend based on performance data and eliminating waste, we help you get more from your PPC investment.

Google Analytics & Conversion Tracking
We integrate Google Analytics and conversion tracking to give you clear, actionable insights into user behaviour, sales funnels, and campaign success.

Weekly Reporting & Performance Reviews
Stay informed with detailed weekly reports covering the metrics that matter, CPA, and ROAS, CVR, LTV, CAC – along with expert insights and action points.

Live Reporting Dashboards
Get full visibility with custom-built dashboards that show your PPC performance in real time, helping you track trends, monitor spend, and make smarter decisions.

PPC Consultancy & Strategic Support
We act as your strategic partner—offering ongoing support, tailored recommendations, and data-backed insights to continuously evolve your PPC approach.

Competitor Analysis & Market Monitoring
We track your competitors’ PPC activity, bidding behaviour, and keyword strategy to identify opportunities and ensure you stay ahead in a competitive market.

PPC advertising offers value to businesses of all sizes and across every industry. With its ability to deliver highly targeted results, instant visibility, and flexible budget control, PPC is a smart way to reach the right audience at the right time. When paired with the right platform and strategy, it allows you to track performance in real time and adapt quickly to market shifts, making it a powerful tool for driving measurable growth.

Early results can sometimes fall short, but that’s where our expertise comes in. We quickly identify performance blockers and take action. Common challenges we address include:

• Targeting the wrong audience
  We refine targeting using audience data—adjusting demographics, interests, behaviours, or keyword triggers, and monitor performance closely.
• Weak ad copy or creative
  We test new headlines, descriptions, and visuals through A/B testing to find what resonates and optimise accordingly.
• Misaligned keywords or strategy
  We conduct keyword audits, restructure ad groups, and align messaging with search intent to improve relevance and results.

The most important thing is to target high-intent kind people who search when they’re ready to buy, not just browse. As a small business with a limited ad budget, every click matters. Instead of broad terms like “cleaning products,” focus on specific phrases like “buy organic laundry detergent in Kent” or “natural surface cleaner online.”

This approach helps you:

• Reach people who are ready to take action

• Improve conversion rates

• Lower cost-per-click

• Avoid wasting budget on generic traffic

Smart targeting = better results for less spend.

For small businesses, the best campaign structure is a consolidated, intent-focused setup built around a few tightly themed ad groups with highly relevant keywords.

Why? Because in 2025, Google’s automation (like Smart Bidding and Performance Max) performs best when it has enough data to optimize. Spreading your limited budget across too many campaigns or ad groups can hurt performance.

Start simple – Consolidate campaigns to give Google enough signals, but segment by intent (not by keyword themes alone). Quality > quantity when your budget is tight.

With countless social media options, finding the right platform can feel overwhelming. The key is focusing on your audience, where they spend time, matters more than what’s trending.

Competitor analysis also plays a role, learning from their successes and gaps helps refine your strategy. When combined with your business goals, this research ensures you maximize social media’s potential to grow your brand.

I check in on your Google Ads account every week to make sure it’s performing as it should. If we’ve recently launched new campaigns or made significant changes, I’ll increase the frequency to monitor things more closely and ensure everything is running smoothly.

You’ll always be kept in the loop about what’s working, what’s changing, and where we’re headed. Behind the scenes, I also run internal performance checklists every two weeks, things like search term reviews and conversion tracking accuracy, to spot opportunities without overwhelming the account with constant changes. For larger accounts, I run these checklists more frequently.

And if you ever have a question, you won’t be waiting long! I respond to all queries within 12 working hours, guaranteed. Clear communication and timely updates are just part of how I work with you.