Affordable Google Shopping Ads for small to Medium - Sized Businesses.

UK Google Shopping Advertising

We run high-performing Google Shopping ads that boost eCommerce sales and maximize ROAS. Starting with a fully optimized product feed, we handle everything from smart segmentation and bidding strategies to performance tracking and retargeting, so you can focus on growth.

Smarter targeting. Stronger results.

Smarter Google Shopping Ads for UK Small Businesses

Why Google Shopping Works?

Google Shopping has changed the game for small businesses in the UK, and we’re here to make sure you don’t miss out.

Being visible on Google Shopping isn’t just about clicks; it’s about being top of mind when a customer is ready to buy.

Showing up at the right moment helps build brand awareness, repeat customers, and ultimately, long-term growth.

At Sisan, we focus on your goals, your audience, and what makes your brand stand out.

We don’t just run ads; we build smart, sustainable campaigns that help you compete and win.

How We Use Performance Max Campaigns

We don’t just set up a Performance Max campaign and leave it to run. We manage it strategically to make sure it works for your business.

We use PMax to complement your manual campaigns, not compete with them. If your account has enough conversion data, we’ll build out a smart PMax structure to support what’s already working, not override it. And if the volume isn’t quite there yet, we won’t rush in. We’ll hold off until it makes sense to activate it.

Whether it’s a feed-only shopping setup or a full PMax rollout, we structure everything with care, optimise regularly, and keep a close eye on performance. For small and medium-sized businesses, it’s not just about automation; it’s about using the right tools at the right time to get the best results.

How Our Google Shopping Ads Work

How We Turn Clicks into Customers

We don’t overcomplicate things. Here’s how we set up Google Shopping Ads

At Sisan, we specialize in Google Shopping Ads for UK small businesses, helping your products appear in front of high-intent shoppers ready to buy. With expert product feed setup, conversion tracking, and smart bidding strategies, we position your brand alongside top competitors, and win the click.

Our PPC campaigns are built on data, creativity, and audience insight. We match targeted personas with compelling ad copy and visuals to drive measurable results. Whether you’re scaling your ecommerce store or launching a new product, we deliver performance where it counts.

Step 1: Build Your Foundations

We’ll set up and connect your Google Merchant Center, this is where your product feed lives. Clean, accurate, and ready to go.

Step 2: Optimise for What Sells

We pull real data from your site, your bestsellers, pricing, availability use it to optimise your listings so they perform better in search.

Step 3: Stay Relevant

We make sure your products are matched to the right searches by feeding Google details like colour, size, and search trends. The result? Your ads appear to people who are most likely to buy.

Ready to turn browsers into buyers?

Book Your Strategy Call

Frequently Asked Questions

What are Google Shopping Ads, and how do they work?

Google Shopping Ads are product-based ads that appear in Google’s search results and the Shopping tab. They show your product image, price, and store name directly to users searching for related items. These ads are powered by your product feed from Google Merchant Center and are ideal for e-commerce businesses looking to drive more qualified traffic and increase online sales.

Why should I use a Google Shopping Ads agency?

A Google Shopping Ads agency ensures your campaigns are professionally managed and optimized for performance. We handle everything from feed setup and Merchant Center compliance to bidding strategy and campaign structure. This helps reduce wasted ad spend, improve ROAS (return on ad spend), and scale your revenue more effectively than doing it alone.

What We Deliver in Every PPC Campaign?

Our Google Shopping services are designed to put your products right where your customers are looking, in the search results, when they’re ready to buy. We make sure your inventory appears in front of shoppers actively searching for products like yours, so you’re not just getting traffic, you’re getting qualified, purchase-ready visitors.

This is more than just ads; it’s a powerful way to grow your brand visibility and win sales from competitors. We build tailored Google Shopping campaigns that highlight your products with accurate, detailed listings that drive clicks, conversions, and customer loyalty.

Do I need a Google Merchant Center account to run Shopping Ads?

Yes, to run Google Shopping Ads, you need a Google Merchant Center account. It connects your product data to your ads and is essential for getting your products listed on Google. Our agency will help you set it up, fix any feed errors, and make sure your products are approved and ready to advertise. We also handle the integration with your website, whether you’re using WordPress, Shopify, or another CMS, making the setup process smooth, efficient, and easy to manage.

What's Included In Our Google Shopping Services?

We support you through every stage of your Google Shopping journey, from product feed optimisation and campaign setup to smart bidding strategies and ongoing performance analysis.

We focus on getting your products in front of the right people, at the right time, using data-driven targeting and real-time adjustments. Our goal is simple: to help you achieve the highest possible return on ad spend (ROAS) while growing your e-commerce sales efficiently.

What's The Difference Between Google Shopping And Google Search?

Google Shopping Ads display product listings (images, prices, etc.), while Search Ads are text based. Shopping Ads are ideal for e-commerce because they show the product visually before the user even clicks. They also typically get higher CTRs and are more purchase-intent focused.

Is Google Shopping Advertising Right For My Business?

Google Shopping is a powerful tool for businesses, especially those with an e-commerce store showcasing a live product inventory. If you’re selling online and looking to boost brand visibility, reach a wider audience, and drive more sales, Google Shopping can play a key role in your growth strategy.

At Sisan, we make sure your products are not only seen but also clicked by the right people, at the right time.

Want to see how it can work for your business? Book a call with us today, and let’s talk about how we can help you scale with Google Shopping.

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How much budget do I need for Google Shopping campaigns?

There’s no strict minimum, but we recommend starting with at least £1,000/month to gather enough data and test effectively. Higher budgets allow for faster optimization and better results, especially in competitive product categories. We’ll work with your budget to get the best return.

Do you offer Google Shopping Ads for small businesses or new stores?

Yes! Whether you’re just launching or scaling an existing e-commerce store, we offer flexible Shopping Ads management. We help small businesses structure their campaigns for growth, even on limited budgets, and ensure your product feed is optimized from the start.

Can you help fix errors in my product feed or Merchant Center?

Absolutely. Feed issues are common, and they can block your ads from showing. We audit and fix product feed errors, ensure your Merchant Center account meets Google’s policies, and get your listings approved quickly.