Facebook & Instagram Advertising Solutions for SMEs & Growing Brands

We follow a strategic step-by-step approach to make sure your ads deliver results. Here’s what you can expect:

Ad Creation
We create your campaign in Meta Ads Manager, selecting the right format, budget, objective, and audience targeting based on your business goals.

Targeting
Using Meta’s advanced targeting tools, we define your ideal customer based on demographics, interests, behaviours, and retargeting data to ensure your ads reach the right people.

Bidding & Auction
We set a bidding strategy that aligns with your goals ( conversions, etc.). Meta then enters your ad into a real-time auction, determining visibility based on your bid, ad quality, and relevance.

Engagement
Once live, users can interact with your ad, click, like, share, comment, or convert. We monitor engagement closely to understand what’s working.

Tracking & Optimisation
We track key metrics like ROAS, CPA (cost-per-conversion), and LTV. Based on the data, we make regular adjustments to improve performance over time.

Budget Control
You’re always in control of your budget. We help you set a daily or lifetime budget that works for your business, ensuring you stay within your limits while maximizing results.

The cost of Facebook ads depends on your audience, campaign goals, ad volume, and competition. As of 2025, the average cost per click (CPC) in the UK ranges from £0.70 to £1.05, though actual costs may vary based on your strategy.

To get the most from your budget:

• Align spend with clear performance goals
• Test different creatives, ad formats, offers..
• Use Facebook Ads Manager to track, optimize, and control spend in real time

Smart targeting and continuous testing help ensure your campaigns deliver strong returns, not just impressions.

The answer depends on your goals, resources, and how much control you want over your advertising. Advantage+ Sales Campaigns are ideal for brands looking to scale quickly through automation. With Meta’s latest updates in 2025, Advantage+ uses advanced machine learning to automatically optimise targeting, placements, and creatives—making it a powerful solution for eCommerce brands running broad campaigns. It’s easy to set up, fast to launch, and continually self-optimises for better performance. Meta has also improved creative variation testing and introduced features like multi-destination retargeting, making Advantage+ smarter and more effective than ever.

On the other hand, Manual Sales Campaigns offer much more control. If your business has a niche audience, complex sales funnel, or requires very specific creative testing, manual campaigns allow you to tailor every element—from audience targeting and exclusions to placements and bidding strategies. While they require more time and expertise to manage, manual campaigns provide greater transparency and flexibility, which is valuable for businesses that want deeper insights and hands-on optimisation.

At Sisan, we don’t believe in one-size-fits-all. We assess your business needs and build the right strategy—whether that’s Advantage+, manual, or a combination of both—to drive sustainable, scalable results.

The setup time for Facebook Ads can vary depending on the complexity of your campaign. Here’s a general overview of the process and typical timeframes.

(Please note: exact timing may vary based on your specific goals and will be discussed during our initial call.)

Account Setup
If you don’t yet have a Facebook Business Manager account, we’ll help you get started. This step is usually quick and can be completed in under 30 minutes.

Strategy Planning
We’ll define your campaign objectives, audience targeting, creatives, and budget. A simple campaign can be planned in a few hours, while more detailed strategies may take a couple of days—especially if we’re building a full funnel or running multiple ad sets.

Ad Creation
Developing visuals, writing ad copy, and formatting the ads typically takes a few hours to one full working day, depending on your content and approval process.

Targeting Setup
Creating accurate and high-converting target audiences may take a few hours to a couple of days, especially if detailed research or custom audience segmentation is needed.

Budgeting & Scheduling
Setting your budget, campaign duration, and scheduling is a straightforward step that usually takes just a few minutes.

Review & Approval
Once submitted, Facebook will review your ads. Most approvals happen within 24 hours, though this can vary.

Monitoring & Optimisation
Once live, we’ll continuously monitor and adjust your campaigns to improve results. Ongoing optimisation is key to long-term success and is part of our full management service.

In Summary:
The full setup process can take anywhere from a few hours to 2–3 days, depending on complexity. We always recommend allocating extra time for thoughtful planning and optimisation to get the best possible performance from your campaign.

Whether Facebook Ads are the right fit for your business depends on a few key factors your audience, your goals, and your budget. That said, Facebook advertising can be a powerful tool for businesses aiming to:

• Reach a wider and more targeted audience

• Connect with specific demographics and interests

• Boost brand visibility and awareness

• Drive high-quality traffic to your website

• Generate leads or direct sales

• Build an engaged community around your brand

If you’re curious about how Facebook advertising could work for your business, book a free call with us. We’ll walk you through the setup, creative process, budgeting, and optimisation, so you’re set up for real results from day one.