by Sanem H. | Aug 19, 2025 | Uncategorized
Is Your Performance Max Campaign Driving Growth, or Just Paying for Repeat Customers? Performance Max (PMax) campaigns promise full-funnel automation. But for many businesses, they raise more questions than answers. If you’ve noticed rising ad spend without meaningful...
by Sanem H. | Aug 19, 2025 | Uncategorized
Fewer, Smarter, Broader The End of SKAGs and the Rise of AI Max: How Google Ads Targeting Is Evolving If you’ve been running Google Search campaigns for a while, you probably remember the glory days of SKAGs (Single Keyword Ad Groups). They were once the gold standard...
